When I first started my practice, I created helpful worksheets for my clients so they could maximize their progress while they worked with me. I had them beautifully designed in full color. I would compile them into folders that I would give to my clients on their first visit. They would smile and politely thank me.
A year or two later, I learned how to independently publish. I took those worksheets, expanded them a bit, and created a short book. It’s been available on Amazon ever since. When I ran out of my worksheets, I ordered copies of the book instead to give to my clients.
What happened then astounded me.
Not only were my clients much more visibly impressed that I was giving them a book at the end of that first session, but they brought them back. They read them. They used them. I would see flags and highlights throughout the book when they asked for clarification on a point or two in their next session.
And, they also made much faster progress towards their goals in working with me than they had previously.
The difference was the information was in the form of a book.
My clients valued the format of the information more, so they were more willing to apply the information and increase their transformation.
Just because I put it in a book.